Archive for the ‘Public Relations’ Category

Many years ago, I lived in Vermont when a new home-made ice cream store opened its doors.
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You know how hard it is to write a book.
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With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?
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When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the "old days," there was a specific formula to book promotion. It was a hold-nothing-back author tour where the writer would "appear" in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage.
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Sponsorship is available at a number of levels as listed below. Sponsorship is still dwarfed by advertising: WPP estimates that global spending on all forms of sponsorship amounted to $38 billion last year, against $449 billion on advertising.
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To some entrepreneurs and business owners, the answer to this question might be, "it doesn't matter –publicity is publicity and I'll take all I can get." True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line.
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If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your objectives? Here are 5 tips on how to choose the RIGHT PR firm to get your message the media attention that you desire
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Your restaurant is only as good as the word of mouth about it. If you're not causing a stir with your good service, you won't be bringing in the high quality clientele. Champagne buckets and personalized meal plans only go so far to cause your clients to do the marketing for you. You need to learn how to effectively market your VIP service too.
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So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. First, let me congratulate you on this point! This is a big step in the right direction of growing your media exposure!
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Well, that time of the year is upon us once again. People from all walks of life start to band together in pursuit of one common goal, to get their favorite candidate elected come November. Yes, election season is just about to arrive, meaning that we can now start flooding our candidates with enough wads of money to ensure that their campaign will stay afloat all the way up to the day we vote in these midterm elections. One of the most important aspects of any respectable campaign is the need to raise enough money to pay for advertisements, mudslinging jabs at an opponent, and all of the supplies and wages that are ultimately necessary to keep any campaign running at full steam. A lack of funding can easily mean that a candidate who should have otherwise easily swept the votes at the poles could end up simply treading water in a feeble attempt to save his political life.
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