Archive for the ‘Publishing’ Category

You probably get dozens of brochures, flyers and general junk every week. Pay attention to what you do with them and why. Some you probably scan quickly and file for later reference. Others, you toss straight in the garbage. A very few you will actually read. Why? Take a second look and see what attracts and sells you . . . and what repels you.
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As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know? You have a wealth of information, experience and knowledge that you can package into a book that will benefit others. This truly is the information age and people want to know what you know.
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When genius and futurist John Naisbitt put out Megatrends in 1982 calling our future the "information age" even he could not have predicted the amount and value of information we would inhabit by the turn of the century. With all forms of media, security cameras cell phones recording our every move there is more news and not-really-news than we can assimilate in a day.
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The tectonic plates of advertising are shifting. With the migration of most traditional media from broadcast to online the advertising paradigm we are all used to is changing. As increasing amounts of people (typically the 14-40 demographic) are offering more and more personal information about themselves up onto social networking sites and online services such as Facebook and Amazon, advertising campaigns are evolving to be more user specific.
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Self publishing has such a romantic ring to it… that pioneer spirit or the Don Quixote approach to getting your title in print. Independent publishing may be the only option available to most writers these days as major publishers are facing the same hardships as the auto making industry who find themselves overextended to say the least.
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Read more novels and fewer business books.
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Have you been guilty of procrastinating on your book project, lately? Like the author, many writers get hung up with wrong thinking about writing and completing their books. They feel like a loser because they have stopped and started countless of times over the years.
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